Jonathan leads PwC’s Private Company Services Advisory Practice, with strong passion for delivering innovative industry capabilities and driving value at middle market companies. Jonathan helps clients improve business performance with a particular focus on digital channels, loyalty, sales, service, marketing operations, and customer processes and systems. Has extensive experience in helping clients develop, refine, and execute business and technology strategies and measuring value through data and analytics. Helps clients develop operating models that enable strategic objectives, ensure quality, and improve speed to market.